Saturday, August 02, 2014

A short history of proximity marketing

A couple of months back, I took part in Mobile Marketing Magazine’s Making Sense of Proximity Marketing event. Some of you reading this will know that I first got into mobile marketing by way of joining a start-up called ZagMe back in 2000, with Russell Buckley, where we sent promotional text messages to shoppers at Lakeside and Bluewater shopping malls (two of the largest malls in Europe at the time). In this video interview, I explain how ZagMe worked and what I learnt in the process and how it applies to our current world of proximity marketing.

If you’re interested to know more about ZagMe, what worked, what didn’t and best practice recommendations, download Russell’s free white paper here. It was written 10 years ago, but it’s still relevant.

There are also more videos from the event from some of the other speakers which include some useful case studies if you’re looking at implementing beacons, indoor GPS, local couponing or other location based initiatives, these videos may prove useful.

Wednesday, July 30, 2014

Dear Mary Portas…

I had a bit of a rant on Facebook earlier today when grappling with Mary Portas’ latest report on the High Street – essentially an update on her Portas Review from a couple of years ago. She states that digital is one of the solutions to keeping our High Streets alive. There is some irony around her championing digital as part of the solution but then having a 40+ page document pretty much unreadable in a digital format. Suffice to say, I haven’t managed to read much further as I’ll have to print the document to read it properly. If someone else has read it, feel free to share the key points here!

You can read the full post here. The comments are also pertinent about why our High Streets are still important (or not). Feel free to add your point of view.

Download the free Mary Portas ‘Why our High Streets still matter’ report here (links straight to the pdf).

Download the original Portas Review here (links straight to the pdf).

Wearables–Part 2–What about the data?

sony smartbandWearing the Sony Smartband more or less every day for the last 5 or 6 weeks has got me thinking about wearables. It’s a constant reminder that my data – my activity levels (or lack thereof), my location, my sleep patterns, and more, are being tracked by this tiny little device. I’m trusting that Sony hasn’t included any backdoor into this and is tracking anything other than what they say they’re tracking, but they could be. And there are more sophisticated devices tracking body temperature, your pulse rate and lots more besides.

To have any utility for the Lifelog application, you have to upload your data and all of this is being stored and managed in the cloud. That means Sony knows a lot about us. And Sony is fairly new to this game – think about how much data there is courtesy of the Nike Fuelband or the Jawbone devices that are already popular and out there.

I’m not even sure what terms and conditions I’ve accepted with regards to using this device or whether it’s even possible to use the device and monitor all this activity at a local level. I’m surprised at my own ambivalence about the data privacy aspect. This is very personal health and wellness data being collected and is in the hands of corporate servers, outside of the UK and probably outside of the EU (I’m guessing the US, but I have no idea). Am I placing too much trust in Sony to keep this data safe and secure? Do they even know what they’re doing with it? I can only see some of the data as I can’t extract it to use or visualise it anywhere else. And I actually don’t know what is being collected or saved at the server level.

So three hypothetical scenarios are running through my head -

1. What if a rogue Sony employee or corporate spy were to hack into the system and extract my data? What’s the worst they could do with it? Would that impact on my life? Does it matter? In what cases does it matter?

2. What if the government got hold of the data? Would it affect my chances of getting access to specific healthcare? Would it improve or worsen the healthcare in my local area? What’s the worst that could happen if the government got hold of the data?

3. What if AN other big business got hold of the data (say through a partner data-sharing agreement)? If it’s a marketing company, how would that affect the adverts that I see or how I get communicated with? What assumptions (right or wrong) could or would be made? What if an insurance company got hold of it? Would they withhold insurance from me? Would it affect the pricing of personal health insurance?

In the first scenario, I’m not sure what the worst is that they could do except sell the data to the government or to a big business. And in the latter two scenarios, there are pros and cons of large organisations having access to this data.

The trouble is, life is complicated enough already. I have a hard time keeping up with daily life as it is. Do I want the added responsibility of having to keep up with my data life as well. Yes, I am bothered about who has my data and what they use it for. But the practicality of the matter is that I probably don’t have the time to do much about it unless there’s a crisis. By which time, it will probably be too late.

What are your thoughts on this?

Want to read my review of the smartband? You can do that here: Wearables Part 1 – Sony Smartband review

Wearables–The Sony Smartband–Part 1

sony smartbandI don’t normally get round to doing reviews, but I’m going to make an exception today as I think it will give some insight into product and service development and how important it is to be thinking about your consumer.

I spoke recently at an event at LBi in London. As a thank you, I was given a Sony Smartband, one of these. I’m not one for gadgets. This is my first so-called wearable. A wearable fitness band wasn’t even on my wish list, but since I’d been given it as a gift, I thought I’d give it a go. I was also given this just before heading off to Glastonbury Festival so I thought it might be interesting to know about how much walking I actually do there (it’s a lot!) and compare that with my normal life.

It’s one of the less expensive wearables. It uses a normal micro usb port to charge it up so I can use one of the myriad chargers I have and it’s light and relatively comfortable to wear. It does look odd though as it’s just a black band. I’d like it better if it also had a watch face on it – digital or analogue, I don’t mind. But something that would give it a more regular purpose than simply being on my wrist would be helpful.
Allegedly, this band uses NFC as one of the mechanisms to update the proprietary software – Lifelog. Despite having a lovely Google Nexus 7 tablet, I couldn’t get it to work consistently so I use the low-powered Bluetooth instead. It’s not perfect, it takes a little while to update and a few refreshes, but it gets there eventually. It also means I don’t have to actually have the two devices touching in order to get them to sync up. The touching thing is not terribly convenient when one is in a wristband and the other is in a hard case.

Because the device doesn’t have a screen, I’m sure I don’t use all the functionality correctly. I sync it, I charge it up and that’s about it. I don’t have the patience to be fiddling with the button presses – press once for this, press twice for that – and remembering what that actually means. So I have it on the same mode all the time and I have it on automatic nightmode. I really wanted it to just, you know, work. Is that too much to ask?

I’m still wearing the device, although I’m not entirely sure why as I don’t love it. Here’s why I don’t love it…
The alarm is really annoying. The idea is that the band will wake you up between a certain time interval at the point where you are sleeping the most lightly so it doesn’t come as a shock to the system. Except that the buzzing alert feels like a small electric shock to me and it’s so horrid, that I switch it off as quickly as possible and go straight back to sleep! Something that started more gently and rose in intensity would be much better. The vibration thing is just a bit too harsh. That was disappointing. I had high hopes of being woken up gently and feeling refreshed! Tis not to be.

I don’t know when the battery is running down. I think it’s supposed to emit a light, but if/when it does, I haven’t noticed it. So the device has run down its battery on a few occasions which means I’ve skipped some meaningful days of data when I actually was doing a lot of walking or exercise or whatever. Maybe a visual alert on my tablet would be more useful. Or, you know, if it was also a watch (even a really simple one), it could show me something there.

The nightmode is weird. I’ve managed to switch it on at times when it’s not night (I don’t know what I did) and other times, it hasn’t kicked in. Your sleep is only measured when it’s in nightmode so if you’ve had a very late night, and you’re still dancing in your nightmode hours, those steps aren’t being counted. And then when you sleep your day away, your sleep pattern isn’t measured. I’m sure there is a way to switch it on and off but I haven’t worked out or remembered how to do that.

The Lifelog app is a bit rubbish. Yes, I can see some nice graphs of how many steps I’ve taken by day, week or month, but there’s no context to it. I can’t annotate the data, e.g. adding a location – Glastonbury Festival, or my Mum’s house. And I can’t extract the data either. And it doesn’t link in with any other apps such as myfitnesspal, which  I might use more if they synched with each other. And I can’t keep the lifelog app on for any length of time as it’s a massive battery drain so I only monitor activity on the smartband (you can also monitor your online activity).

There’s also no real meaning… what does it mean if I’ve done 5000 steps or not. Should I be doing more? If I do less, what’s the consequence? How does this compare with other women of my same build, height, weight and age?

The good thing is that I now know what 5000 steps looks like (it’s basically a walk to my local supermarket and back). I also know that I spend a large proportion of my time sat at my desk. And my sleep isn’t as good quality as I thought it was.

So maybe it has its uses. And I am still wearing it, so at some level, I must be getting something out of it otherwise I wouldn’t bother at all. But would I pay £70 or so for it, nope. And why would you when the new Xiaomi Mi Band is just £8 for more or less the same functionality and a 30-day battery life? Oh, and it’s prettier than the Sony Smartband too.

Read Wearables Part 2 - What about the data? 

When not to have a meeting

I met Hugh MacLeod many years ago at London Geek Dinners when he was living in London and just getting into the whole social media thing. I have one of his limited edition posters too from his time at Stormhoek wine. More recently, I’ve signed up to his Gapingvoid newsletter. Yes, it serves to promote his artwork and business services that are both for sale, but I really enjoy the pithy commentary and the cartoons that he shares. It’s one of the few newsletters that has escaped Unroll.me. And today’s really struck a chord with me. It’s about when not to have a meeting.

  • there's no clear solution and the problem requires speed, not consensus
  • more than half the people in the meeting will end up spending most of it playing with their phones
  • no one is leading the meeting
  • no one knows the agenda
  • there aren't enough constraints
  • you're holding the meeting just because you've always held a meeting at this time
  • most people are in it for the snacks
  • you don't really need anyone else's ideas i.e., it's not for brainstorming
  • you're facing down a dragon

These are all good tips for when not to have in-company meetings. And even for one-to-one meetings, or ‘catch-ups’, I think it’s clear to know the agenda – i.e. what’s in it for either party. Sure, it’s nice to catch up now and then, and that can be reason enough (as long as that’s clear), but if you have a lot of contacts (and some of us have met a lot of people along the way), catching-up with even 5% of them is simply not feasible. So next time you think you need a meeting, think on whether you really need a meeting or not!

Source: Gapingvoid newsletter

Wednesday, June 18, 2014

Glastonbury Goes (even more) Digital

IMG_20110626_164602In case you hadn’t heard, it’s the annual pilgrimage to Glastonbury Festival of the Performing Arts next week. And it’ll be my 7th visit. It is the largest green field festival in the world and has over 175,000 visitors.With that many people, there’s a lot of infrastructure to put in place – sanitation, water, waste, food, parking, camping, entertainment, power, connectivity… those last two are important for the administration of the festival but also to us lowly festival-goers.

Even though one of the delights of the festival is going back to basics and, if you spend your time in the permaculture garden, the green fields, or the tipi fields, then it’s also rather lovely to spend time in nature and living ‘off-grid’. However, you still need to find your friends, find out what band is next on your ‘to see’ list, when and where your woodworking workshop is on, or when your appointment with the reiki healer is. We also use our phones for telling the time. When you don’t have a mirror, the front view camera is also useful to check you don’t have mud smeared across your face! Over the last 15 years or so, our day to day behaviour has been subtly and not so subtly changed by the mobile phone. And because of that, at the very least, we expect to be able to power up and to have connectivity. We also expect our favourite festival to supply us with an app to fulfil all our festival line-up needs.

So connectivity – it’s always been an issue at Glastonbury. So many people, in a small amount of space, all wanting to connect at the same time. It’s fair to say that coverage has been flaky over the years, SMS turn up days later, if you get a call, you can’t hear what people are saying anyway as there’s always a lot of noise, and if you get a text or email, and it’s sunny, you can’t read it anyway. Still we try. And we expect it. How else are you going to find your friends?! We are so unused to saying ‘I’ll meet you at 4.30pm by Gandhi’s Flip Flop (it’s a rather good veggie curry stall) and sticking to it. We’re reliant on SMS and other messaging services to keep our friends and colleagues updated as to where we are and how far away we are from them.

The festival has had on-going sponsorship from Orange, and now EE since the merger with T-Mobile, so for me, connectivity has never been much of an issue. And EE does have exceptionally good coverage on the site, including 4G and also, there’ll be Wi-Fi too. We allegedly had Wi-Fi last year but I never spotted it in action. I can’t say that coverage for O2 or Vodafone customers is as good.

Then there’s battery life. Oh what a joy to have the very basic phone last year with a battery that lasted for several days! At best, you’ll get a day out of your smartphone. A lot of phones these days do not have replaceable batteries so you have to either have a charged up battery pack (extra weight in your backpack – albeit small) or you have to queue for hours to sit by your phone that charges up way more slowly than it ever would at home.

This year, there’s a solution. You can buy an EE Festival Power Bar and swap it for a fully charged on on the site each time yours is drained. Well, you could… they sold out a while back. Hopefully people will be nice and share theirs around but who knows. Fortunately, I’m volunteering this year and at our camp we’ll be able to charge up our phones without queuing for hours. I’ll still be taking my extra batteries and battery pack.

And now for apps… there’s a Glastonbury app. There’s been a Glasto app for at least 7 years and it’s never been much good. It has improved somewhat, but there are still usability issues with it. I think they’re probably trying to get too much into one app. And the app is only any good if you have a higher-end smartphone with plenty memory left. It’s a chunky old file. And it’s only Android and iOS. So for BlackBerry or Windows Phone users, erm, tough.

There are a couple of new digital innovations this year. First up, the 100 page programme is now available as a free PDF download or as an interactive app for iPhone or iPad. I can’t imagine the PDF rendering particularly well on a small screen but we’ll see.

Download the programme here.

More interesting is the fact that they’re using contactless payments on site this year. This can be with a contactless card or with the Cash on Tap app. Of course, this will only work if the connectivity holds up for the terminals and you haven’t drained your battery or lost your phone in the mud on your way home from Shangri La at 4 in the morning!

More about EE’s Glastonbury services here.

Last year’s post in the same vein: 2013 is the year of Glastonbury Mobile.

Right, must dig out my wellies and give them a bit of a clean before I head off next week!