Brand Perfect hits San Francisco–a round-up

I was fortunate enough to be a facilitator for last week’s Brand Perfect event in San Francisco. I’ve worked in mobile marketing for 12 years now, but I still enjoy hearing about case studies and examples from other parts of the world. It’s also very useful to understand the differences (and similarities) of creating and running mobile marketing and media initiatives in different parts of the world. And there was a good crowd there to explore all of that.

The event was organised by Monotype Imaging. Not necessarily a familiar name to the mobile industry but perhaps it should be. They have several mobile solutions for network operators, handset manufacturers, creative agencies and app developers. Worth a look, with flexible pricing structures and solutions.

Anyway, I digress. The day involved a selection of keynotes looking at design, what’s happening in the mobile sector, the challenges of running mobile services, some insight into what’s possible and a look at the role of typography. In the afternoon, we divided up into groups to work on an actual brief from the University of San Francisco. This gave us a chance to put some of the learning from the morning into action – to think about design in a wider sense beyond look and feel, to distil the brief into the most important points and to focus on those and to think creatively in cross-disciplinary teams to come up with a solution. It was a fun thing to do and something I enjoyed being part of.

I’ve done a storify of the day collating some of the best tweets, resources, pictures and video clips. There are further videos to come – they’re in editing at the moment. And I’m hoping some of the presentations will make their way online too. I’ll add the links as and when that happens. In the meantime, have a look at the storify and the flickr photos below.

Personal lessons learned and some reflections on the day:

• It’s still early days for mobile marketing and media and there is still much to experiment with
• We need to do more experimenting. We have a great opportunity to reinvent marketing and advertising with this medium. It would be tragic to miss out on that.
• There’s a knowledge gap with brands, marketing people, retailers, media owners and traditional agency types. Developer relations programs from handset manufacturers et al tend to focus almost exclusively on programmers and the technical end of the spectrum. These are not always the decision makers and they are also not necessarily the ones coming up with the creative ideas. Developer relations needs to adapt and extend to other communities of interest.
• We need to forge better relationships between designers, developers, brands and commercial teams. We cannot work in silos when it comes to mobile initiatives as these touch too many parts of the business. There is a translation process that needs to happen and we need to learn and benefit from understanding the differences and being able to play to each others strengths. “The whole is greater than the sum of its parts.”
• It’s very easy to get hung up on ‘mobile’ being just about the web, apps and banner ads. There’s so much more to it and we do need to remember that. There’s another level of data and tracking available with mobile usage and additional features and capabilities that are simply not possible from a standard laptop.
• The mobile phone is the primary digital access point for a great swathe of customers and growing. Are we really taking this into consideration when designing products and services.
• Mobile services are not one-offs – they need longer term support and management for them to succeed.
• Be useful, relevant or entertaining. Customer service is a winner. We are dealing with people here ultimately. Let’s humanise the experience rather than reducing it to ones and zeros.

The event will be heading to London in the next few months and further cities around the globe. More info at http://www.brandperfect-tour.com/

 

Brand Perfect Tour's San Francisco set

Created with flickr slideshow.

Swedish Beers On Tour in San Francisco, 16 May 2012

Not content with holding parties in London and Barcelona for just shy of 11 years, we thought we'd give the West Coast a shot of our Swedish Beers cheer since a few of the gang are in town, including me, Helen Keegan - aka technokitten and chief organiser of Swedish Beers. We’re very excited to hold our inaugural event in such a beautiful city and one where the mobile scene is so active and fast-moving. The mixer will be our usual style - no PowerPoint, no speeches, no formalities, just good people, good chat and good drinks courtesy of our sponsors. And if you’re wondering what the photo is, it’s of the view of the Golden Gate Bridge from the living room of the apartment where I’m staying on this trip!

What: Swedish Beers Mobile Networking
When: Wednesday 16th May 2012 – 6.00pm until we run out of steam
Where: 620 Jones: Jones adjoins one of San Francisco’s stunning historic landmark buildings, built in 1929, just three blocks west of Union Square. Look for the towering blue-steel gates just to the right of the Gaylord Suites at 620 Jones. You can’t miss ‘em. 620 Jones Street, San Francisco, CA 94102. There’s a link to the Google map here.

RSVP: You will be asked for your business card on arrival in exchange for a beer token and then you need to find the sponsors to get more free beer tokens. And it would help us if you wouldn’t mind RSVP’ing on Facebook please so we can get a handle on numbers as it’s our first time here. All welcome. No charge for entry.

About our lovely sponsors:

Our first sponsor are Swedish Beers regulars, the lovely team from Somo. With offices in London, New York, Singapore, LA and San Francisco, Somo is really going places. Expert in all aspects of mobile marketing - be that engagement campaigns, branded apps, creation and management of mobile services, mobile advertising or performance marketing - they can handle it. The founder, Carl Uminski, is in San Francisco at the moment with some of his team so they'll be on hand to share the Swedish Beers vibe with you and will have a few free beer tokens to hand out. http://somoglobal.com/ @somoglobal

Next up is StrikeAd - the world's first demand side platform for mobile advertising. Their West Coast team will be on hand to chew the fat about mobile advertising and how using StrikeAd Fusion makes your life that bit easier when it comes to planning and buying mobile media. Garrett and his colleagues will be on hand to explain all and to hand out beer tokens. http://strikead.com/ @strikead

Mojiva is also joining our merry throng this time around. Mojiva makes your job easier by developing unique, cutting-edge mobile advertising campaigns and monetization strategies for agencies, brand advertisers and publishers around the world and provides a monthly reach of over 1 billion unique devices worldwide, with 270 million of those devices coming from the US. Not bad going, I'd say. Join Brian and his colleagues to find out more. http://mojiva.com @mojiva

If you'd like to join these sponsors and be part of our inaugural event in San Francisco, please get in touch with Helen - swedishbeers@gmail.com

Thank you also to Mario Tapia from GetJar and Mobile Monday Silicon Valley for supporting the event.

See you on 16 May in San Francisco and 30 May in London.

Skål

Helen and the Swedish Beers Crew

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Brand Perfect Tour hits San Francisco

I’m very pleased to tell you that I will shortly be heading to San Francisco, on of my favourite cities to visit, and while I’m there, I will be one of the facilitators at the Brand Perfect Tour event on 8 May 2012. I was involved in the London event last year and this time, we’re in search of seamless brand experiences on mobile. The event is aimed at brands, retailers, media owners, agencies and developers. And whether you’re a veteran or a newbie to this world of mobile marketing, you’re sure to get something out of it. With a mix of keynotes, discussion and hands-on exercises, there’s plenty to get your teeth into.

We’ll be talking with major brands, agencies and expert developers about where opportunity in the mobile channel really lies:

• How should a brand view the mobile channel in their marketing mix?
• What are the challenges and rewards?
• What are the success stories that show the way forward?
• How do you plan and implement a mobile strategy to reach the mass market that’s on-brand?
• What are the technologies involved and what can brand owners expect to be able to deliver?

Then put it all together by working in cross-disciplinary teams with your peers covering the business, design and development elements of creating a mobile experience based on a real brand brief. You'll not only have plenty of great ideas by the end of the day; you'll have made a lot of new friends tool.

The event is free for brands, retailers and media owners to attend.

If you're an agency or developer and you bring a brand buddy with you, then you both attend for free.

If you're a journalist or blogger and would like to cover the event, please get in touch with me for a press pass. I have a few available. Otherwise, the ticket price is USD395

Registration is required: http://www.brandperfect-tour.com/events/next-stop-on-the-tour/

Spread the word and see you there! You’ll also find Brand Perfect Tour on Facebook, the event is also listed on Facebook and LinkedIn to make it easy for you to add to your calendar and share with friends and colleagues. And you can follow the twitter action here.

Oh, and there are some super pictures from the London event in November for you below from photographer Paul Clarke. And you can view some of the London presentations here.

Created with flickr slideshow.

New Media Age Award Nomination

I’m absolutely thrilled to bits to be nominated for a New Media Age Award for The Greatest Contribution to New Media by an individual. Swedish Beers and the Heroes of the Mobile Fringe Festival gets a mention in the write-up. I'm in such good company too, I'm not sure how I managed to sneak my way on to the list, but I’m very pleased I did.

Anyway, if you feel so inclined, and you have a UK mobile, you can vote for me by SMS until 27 April 2012. Text NMA3 to 82100 if you'd like to vote for me and it's a standard rate text. The text service is provided by Sponge so you know you’ll be in good hands. More details about the awards, the other nominees and how to vote for them here http://www.nmaawards.co.uk/GIC2012.aspx. The winner will be announced at the awards ceremony on 28 June 2012.

Thank you to the NMA editorial team for including me in this year’s nominations and thanks to everyone voting for me. You’ve made this technokitten very happy.

Mobile Developers: PlayBook Application Development Using WebWorks Course–just a few places left

For the techie developer types who read my blog, this one might be of interest. Sanyu, who looks after developer relations at RIM just tipped me off to let me know there were just a few places left to attend a couple of London workshops to learn how to develop and deploy PlayBook apps. Plus you’ll get a PlayBook tablet to take home with you. And although the tablet world is currently dominated by iPad, there are other devices available and the PlayBook is definitely a contender. I’m a fan. I like it for its convenient size and great web browser. Anyway, on to the details of the course next week…

Overview
This one-day course is designed for experienced HTML5/JavaScript/CSS developers who wish to leverage their existing skills to create applications for the BlackBerry® PlayBook™.   The course will include both instructor-led content and hands-on walkthroughs in which participants will create, compile, package, and deploy code on their own laptop to a PlayBook tablet.

Who should attend
HTML5/JavaScript developers needing to learn the fundamentals of WebWorks in order to develop and deploy PlayBook applications. There are no costs to attend although space is limited and all participants will receive a BlackBerry PlayBook tablet to take home to continue their development and testing.

Upcoming Dates and Locations (these are next week so get your registration in)
· April 18^, 2012 - London  - register here  |  · April 19^, 2012 - London  - register here
And if you’re a keen BlackBerry developer, why not join the BB10 jam in Orlando. I’ll be there to take a peek at what’s going on and what kind of apps and services are being developed on BlackBerry and I’m looking forward to seeing what the BlackBerry 10 platform has to offer. It’s a bargain price of $299 for the 3 days and includes your meals too. Plus, a little bird tells me you’ll also get a BB10 prototype device. Official details below and link to register.

Register Now for BlackBerry 10 Jam – May 1-3 in Orlando, FL
Join us for BlackBerry 10 Jam – a conference dedicated to providing the BlackBerry developer community with insights on the BlackBerry 10 platform.  Don’t miss this unparalleled opportunity to learn how to make applications that stand out! Register now at www.blackberryjamconference.com/registration

Follow the BlackBerry 10 action on twitter #BB10JAM

        

MiM Award 2012 deadline is 4 March 2012

The MiM Award 2012 (deadline 4th March; finals 22nd March) are go and I’m very pleased to be on of their judges this year. There’s always a good selection of mobile apps and services to look at and I hope this year’s is no different. It’s free to enter and by entering, The MiM Award can get you in front of customers, investors and the press. The MiM Award is for privately owned mobile businesses that are making their customers' businesses mobile.

"For Masabi, winning the BLN MiM Award has been a real boost. In particular winning the award facing such strong competition, and having been judged by a wide range of respected industry experts and investors, has been terrific for the company in terms of raising awareness and building credibility. On
the back of this platform, Masabi has continued to generate significant momentum, securing new customers and launching new products. If you want to raise your profile with decision makers in the mobile world, you should definitely enter the MiM Award 2012." -- CEO, Masabi

How does it work? Mobile businesses (that's you!) spend 2 minutes applying here before the deadline at midnight 4th March 2012. It's free to apply. Twelve finalists will be chosen to present at MiM 2012 (22nd March) and our judges choose a winner. Easy.  So get that laptop out and get filling in the form.