Thursday, June 11, 2015
Yes, it’s just a few days to go until our next party in London. It's coming up for midsummer so it's about time we had another Swedish Beers party. For those of you who were in Barcelona, it's time to relive some of the memories and for those of you who weren't, then it's time to create some memories of your own in London town.
Drinks are courtesy of Buzzcity (mobile advertising specialists and our lead sponsor for the evening), Inspiring Interns (recruitment agency focussed on graduate roles), Fantastic Services (London’s largest cleaning company who are about to launch their cleaning app) and US Tax and Financial Services (there’s nothing these guys don’t know about tax issues for US citizens in the UK or for UK citizens and businesses headed Stateside).
There'll be plenty drinks to go around of both alcoholic and non-alcoholic varieties. There is food available to buy on the night if you haven't had time to grab a bite to eat before you come.
We're back at our favourite London joint, The Nordic Bar, where Swedish Beers began back in 2001 in the mists of mobile time. Doors will be open from 6.15pm and the bar has a late licence until midnight for those of you who want to stay up late on a school night.
If you haven't been before, expect a friendly crowd, lots of chat about mobile, life, the universe and why Swedish Beers is called Swedish Beers. There will also be beer pong (yes, there's a ping pong table) and, of course, refreshments (soft drinks are available and in plentiful supply) courtesy of our lovely sponsors. There will be people from all walks of mobile life there on the night - be that app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, veterans, noobs and much more. There have already been a lot of RSVPs on eventbrite already. Why not join them? Come alone or come with a friend but do come.
Date: Wednesday 17 June 2015
Time: 6.15pm until closing
Place: The Nordic Bar, Newman Street, London W1 (nearest tube Tottenham Court Road, Oxford Circus or Goodge Street)
You can RSVP below or over on Facebook. Either way, it’s free to attend.
This is a Heroes of Mobile event.
Monday, May 18, 2015
The 2015 Effective Mobile Marketing Awards are open for business. Brought to you by the Mobile Marketing Magazine team, The Awards, now in their sixth year, recognise excellence in mobile marketing across 35 categories, and have attracted more than 200 entries in each of the last three years. I’ve previously been a judge for these awards.
Mothercare, Tesco, Renault, North Face, IKEA, Subway and Lloyds Banking Group were among the brands picking up awards last time round, while Manning Gottlieb OMD, Mindshare, Mobile 5, Future Platforms and OMD were among the victorious agencies.
In addition to the 35 primary categories, there will also once again be four People’s Choice Awards, with the shortlist drawn up by a panel of industry experts and the winners chosen by a public vote. The cost to enter starts at £175 for a single entry with discounts for multiple entries by the same company.
More information about the awards over on their website.
Yes, it’s short notice, but one of the speakers of my accessibility sessions from a few year’s back is having an open learning day on Thursday 21st May at his company’s offices in East London.
Professor Jonathan Hassell and Christine Hemphill are the founders of Open Inclusion which is a digital accessibility, US and innovation consultancy. They help clients make beautifully inclusive products – better by design, for better user experiences for all and better business.
Jonathan impressed me with his knowledge and engaging way of sharing that knowledge in the session he did for me all that time ago. That’s why I’m sure his Global Accessibility Awareness Day sessions will be well worth attending. And not only that, they’re free to attend. You can pick and choose which sessions you want to attend. The action starts at 11am and goes on throughout the day covering a variety of topics related to accessibility and design.
More about Open Inclusion and the work they do here.
Thursday, April 16, 2015
I’ve known the Apadmi team for several years now and seen them grow from strength to strength. They’ve been busy building and promoting mobile apps and services for many clients and have now distilled what they, their clients and their partners have learnt along the way into a comprehensive guide. The guide is aimed at Start-ups, App Entrepreneurs and Indie Developers but I think it will also be useful to marketers who are building apps too to get them thinking a bit deeper as to what this app business is all about and how to go about promoting the app. It’s chock full of good advice.
Wednesday, January 28, 2015
Shameless plug alert and for those of you who aren’t heading to Barcelona for Mobile World Congress in March you may look away now!
From humble beginnings, where about 25 of the London Swedish Beers crowd and their friends got together in a bar in Barcelona to chew the mobile fat during Mobile World Congress to a big annual event celebrating all things mobile. It’s been quite a ride to get here and we’ve not done too shabbily at all to be on the 10th one in Barcelona! I say ‘we’ because the party would be nothing without the sponsors, helpers, staff and attendees. It’s a collective effort! So let’s make that effort again in March to celebrate our 10th anniversary.
This year’s party will be on Wednesday 4 March at Dostrece. And sponsorship funds permitting, we will also operate a nearby chill-out lounge as well. Want to talk sponsorship? Then please get in touch with Helen to discuss.
Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.
No need to RSVP unless you want to and want a reminder of when and where the party is and to get any updates by email. There’s no official guest list, no tickets and there’s no guaranteed entry. Just come and go as you please.
I do have some lovely sponsors lined up for you but there’s room for more – especially as it’s our 10th Anniversary in Barcelona. Get in touch with me to discuss. And if you’re a start-up, I have a special deal for you to buy a batch of beer tokens without having to shell out for a full sponsorship package.
It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic.
There is a small cloakroom area at the bar, but it’s not secure so leave the laptops in your hotel room or apartment where they will be safe and won’t get in anyone’s way.
The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece -http://dostrece.net/ We’ll be open from 7pm through until the early hours.
Sponsor announcements coming soon….
See you in Barcelona!
Friday, December 12, 2014
Ofcom is an incredible resource for marketers and those working in any kind of media. They keep track of what UK customers are up to in terms of media and telecoms consumption. And not only that, they are now looking across Europe. And all this is free.
So if you fancy some light reading over the weekend, or need something for that train or plane journey home for Christmas, then you could do worse than download these latest Ofcom reports.
Ofcom’s International Communications Market Report (ICMR) 2014 examines take-up, availability, price and use of communications services across the world's major countries.
The UK is leading in many aspects of communication. The UK’s internet economy is one of the strongest in the world, driven by record online advertising, spending and entertainment consumption, new figures from Ofcom reveal. The country also leads the EU’s five biggest economies for broadband take-up, usage and superfast broadband coverage.
Ofcom finds that the UK has the highest e-commerce spending among the major nations surveyed in today’s research, with consumers paying almost £2,000 on average online for goods each year. This was significantly higher than the next-highest valued market of Australia (£1,356 per head).
Two-fifths (40%) of advertising spending in the UK is online - more than any of the other countries analysed. And the spend has doubled on mobile advertising.
The UK also has the highest coverage of superfast broadband among Europe’s five leading economies (the ‘EU5’ - France, Germany, Italy Spain and the UK). Nearly eight in 10 UK homes are now able to access superfast broadband, which provides connection speeds of 30 Mbit/s or above. (Note to self – I must upgrade my service!)
Interestingly, social networking usage has declined. I’ve certainly noticed that myself amongst my own contacts, particularly the younger ones. I expect they’re connecting via Snapchat, Whatsapp and Instagram rather than Facebook and Twitter.
The proportion of online adults in this country accessing social networks each week fell from 65% in September 2013 to 56% in October 2014. This was the steepest fall of any of the countries surveyed. That is quite a drop. And I wonder if it’s a blip or if it’s the beginning of the end of the social network as we know it?
Social network use also fell in the USA, Japan and China. However, it is still increasing in some other countries - including Italy, which is now the leading country for social networking, with three quarters of Italians using such sites at least once a week.
The other report that was published is the European Broadband Scorecard, which compares internet coverage, take-up, usage and choice between EU states. The reports underline the importance of the internet and broadband to UK consumers, businesses and the economy as a whole.