Monday, February 08, 2010

I’m supporting Ada Lovelace Day this year, will you?

Last year, I supported Ada Lovelace Day, the international day of blogging to draw attention to women excelling in technology and science.

The team behind it are now planning this year’s effort for 24 March 2010 and they’re looking for bloggers, old and new, male and female, whether you blog in audio, video, images or written word, and from all sectors to sign the pledge to write a blog post about a woman or women you admire in technology.

Last year, 1200 of us wrote blog posts, there was a great amount of press and it was even covered by the BBC News Channel.

I support this initiative, as women’s contributions, for whatever reason, often go unacknowledged, their innovations seldom mentioned and their faces rarely recognised. So the Finding Ada initiative aimed to do something about that.

It’s a topic dear to my heart, as too often, women are invisible in the mobile industry. Yet as organiser of various mobile events, including the Women in Mobile Data Association, I know there are lots of women in the mobile industry, yet it’s the men in the industry whose voices are heard more often than not. And since women are more than 50% of the mobile phone customer base, it’s increasingly important for women’s voices to be heard and recognised and to be acted upon instead of ignored or sidelined, whether intentionally or not. This is one effort to do something about just that.

So the goal is to reach 3072 names this year – more than doubling last year’s effort. And there’s just over a month to go. There are 72 names on the list at the time of writing, so 3,000 to go. Will yours be on it?

Please sign the pledge at http://findingada.com/ and let all your friends know about it too.

To keep up to date with what is happening:

     The Pledge: http://findingada.com/
     The Blog: http://blog.findingada.com
     on Twitter http://twitter.com/FindingAda
     on Facebook http://www.facebook.com/group.php?gid=253179284089

Women in Mobile Data Association informal lunch in Barcelona

It's that time of year again and Barcelona and a bit of sunshine beckons us to the spectacle that is Mobile World Congress. And I know there'll be quite a few of ladies there. So I’m organising an informal lunch on Tuesday 16th February for the Women in Mobile Data Association. I'm just firming up details with the venue, but it's a short walk from Congress (less than 10 minutes) and thanks to our fantastic sponsor, HipLogic, there'll be tapas and refreshments for everyone. So that's your lunch break sorted then!

The Lowdown:

Date: Tuesday 16th February at 12.30

Agenda and timings:

12.30 Doors will open at for drinks and mingling.
12.50, HipLogic's CEO, Mark Anderson, will give us a short talk on his vision for HipLogic followed by a few questions and some discussion. He wants to know what women like us think of the service and how we might use it.
13.10 - Tapas and more drinks will be served. Lots of chat and networking.
14.45 - Doors close and it's back to Congress we go.

Venue: tbc but less than 10 minutes easy walk from Congress

It’s free to attend, but space is limited and because of this, priority will be given to the ladies in our group. If any gentlemen would like to join us, please contact me and I'll be able to confirm any remaining places at the weekend.

Please RSVP to me by email or on Facebook http://bit.ly/dr3eH2

I will confirm the venue details as soon as I have them - hopefully tomorrow or Wednesday this week!

About our sponsor HipLogic

HipLogic LogoHipLogic Live delivers content from real-time sources like Facebook, Twitter, newsfeeds and more, through a smartphone-like interface that works on most Java-enabled handsets. This means that they bring the world of applications, widgets, live search and real-time notifications to the mass market without the need to invest in a new smartphone. You just need one, simple, free download. The technology relies on a JavaScript virtual machine running in the cloud that aggregates information and feeds from network operators and the Web to create mash-ups for use on Java mobile devices. The aim is to provide always-on, fast access and logical presentation of content and applications that can be cumbersome to access through current mobile phone browsers - especially on feature-phones.

CEO Mark Anderson describes HipLogic as being an “extreme makeover” for your phone that will deliver an iPhone-like experience to the mass market. And he wants our feedback - that's why he's sponsoring our WiMD lunch. He wants to know what women think about this since we're the ones who are predominantly sold feature-phones and have less time and inclination to explore the world of applications and content - or so we're led to believe. Is this true? Let's find out on Tuesday 16th February.

HipLogic Live is available as a free download from http://www.hiplogic.com

Friday, February 05, 2010

Inspiring Interns are winners!

Just a quick blog post to celebrate my good friend Ben Rosen’s recent success. He’s the founder of Inspiring Interns, a specialist agency focussed on finding meaningful internships for students and graduates, and they’ve been named among the winners of the 2009 BT Essence of the Entrepreneur Award. The gong recognises young companies who use technology to drive their business forward, celebrating the achievements of small businesses that have demonstrated exceptional dedication and passion towards their work. Inspiring Interns received special commendation for their innovative use of video CVs to help candidates stand out from the crowd and assist employers in finding their perfect interns.

Ben’s in the middle of the picture below with Peter Jones of Dragon’s Den fame who was on the judging panel.

Well done Ben!

So good, Silverstreet had to sponsor it twice!

silverstreet logo Yes, that’s right, the super team at Silverstreet had such a good time at Swedish Beers in Barcelona at Mobile World Congress last year that they’re sponsoring it again this year! And I’m thrilled to be welcoming them back to join us :)

So who are the folks at Silverstreet then and what do they do? Well they’re a specialist in messaging (SMS) offering global reach with MT termination options covering more than 700 networks worldwide (that’s going some). They have a focus on mission critical traffic (so making sure your message gets to the right place at the right time) and high volume (wholesale) clients. On top of this, they also maintain coverage for Premium Rate SMS in 32 countries and continue to expand their portfolio.

New to the Silverstreet suite of services is the introduction of its AirTime Transfer services which are geared towards Mobile Operators around the world who are interested in offering their subscribers a service where they can send airtime credits to their friends and family overseas.

Silverstreet has grown *a lot* since they were with us last year and now has local offices in Europe (where they started), the Middle East, Africa, Asia and Australia and most recently opened an office in the Philippines. With 10 years under their belt in the Mobile Industry, and members of the MEF, you’ll find the team a fun bunch and very happy to talk messaging and other mobile stuff until the cows come home. Much like the rest of us really!

Eric, Timo, Mitch and Mil will be there from Silverstreet so be sure to look out for them to say hello, chat about mobile stuff – messaging, airtime, PSMS or whatever. And if you ask nicely, I expect they’ll be more than happy to share their very generous amount of beer tokens with you.

Skål

Wednesday, February 03, 2010

I’m really pleased to announce Monotype Imaging as a sponsor for Swedish Beers…

Yes, it’s true. I can confirm that the lovely people at Monotype Imaging will also be sponsoring Swedish Beers goes to Barcelona!

monotype imaging logoSo you’ll be able to enjoy a beer with Monotype Imaging, the company that combines design with technology to help the world communicate consistently beautifully everywhere. Come and meet their team, a bold bunch of characters who have worked with all the leading players in the mobile world simply making text work. And I quote Julie Strawson, (who you might know already from speaking at Heroes of the Mobile Screen and being a regular at the Women in Mobile Data Association meet-ups), she says, ‘We’re proud to be sponsoring this great event.’ Hurrah!

You might want to take a look at the Monotype Imaging website before you search them out for beer tokens on the night and also download and try out their lovely little font app FlipFont. I’ve downloaded it myself and use it on my Nokia N95 and very nice it is too.

You can follow FlipFont on twitter as well if you like.

Shaping up to be a good one folks!

Skål

Barcelona and Mobile World Congress – the bad and the ugly and how to avoid it

As much as I love the city, and I really do, I know it’s notorious for pickpockets and thefts. Too many of my friends have experienced this first hand…. like a friend of mine who had her laptop bag stolen and the thief called her up and ransomed it to her for 100 Euros. Or the fact that several of my male friends have had their wallets nicked when distracted by girls flirting with them. Or my pal who was beaten up for his laptop & wallet near La Rambla and ended up in casualty. Or the time when a group of colleagues all used the official cloakroom on site at La Fira during Mobile World Congress when going into a seminar. When they came to collect their bags and coats, they were all there, minus the laptops. Or the time in the expensive, fancy restaurant where a friend had his laptop stolen from under his chair whilst he was sitting on it. Or the one I’ve literally just heard about where they had a load of stuff stolen from their apartment by the ‘welcome’ guy – they got everything back when they challenged him, but even so…

I am so very thankful this hasn’t been my personal experience. Nevertheless, I take precautions and I am vigilant (and this applies to London, Barcelona, Rome, wherever).

Anyway, my advice is

  • don’t carry a laptop or any valuables with you if you don’t need to. If you do bring a laptop, make sure it’s backed up and secure with relevant passwords or whatever so that if it got lost, stolen or damaged, it wouldn’t be the end of the world.
  • Don’t keep all your money together in one place. Use zipped pockets for your wallet and passport in your bag. Or a hidden money belt. Don’t carry more cash or credit cards than you need.
  • Use your hotel or apartment safe if there is one.
  • Leave the grey suit, the tie and the formal laptop bag at home. Avoid bringing your laptop to any of the networking parties *if* you can.
  • Tuck your MWC pass inside your top or jacket when you leave La Fira.
  • Have a spare phone and Pay as you go SIM just in case your main phone gets stolen.
  • Back up your phone to your laptop and also to an online service like Synkia (my personal preference as it also stores my SMS), to Mobyko, Zyb, or whatever your preference so you can still access your numbers and transfer them if you need to.

And on top of this, it’s worth reading this blog post about what to avoid.

If you have any tips to share, please comment away and let’s avoid having a nasty experience mar what can be one of the most fantastic weeks of the mobile year.

Only for girls?

I know facebook is not known for its fantastic advertising. It really is tedious to be told that you're lonely and old and must be looking for a man if you're a single women of a certain age. Equally the offers for free Uggs, dresses or whatever because you're a specific age are meaningless drivel too. What has age got to do with it?

Anyway, this advert just appeared when I was on facebook just now and it's wound me up so much I'm sharing with the world. Yet another example of lazy marketing, of dumbing down for girls. I know it's an affiliate who has set it up rather than Vodafone. But it's still a Vodafone offer ultimately that the affiliate is using. You can see what it clicks through to here: http://tbgadserver.com/vodafone/simonly/girls.php

So, I'm wondering do boys get offers for blue phones saying 'only for boys'?!

Quite. Thought not.

And the industry wonders why smartphones are still skewed 75% male which impacts on the uptake of mobile apps, mobile web and more sophisticated mobile services....

Grrr.

Posted via email from Technokitten

Monday, February 01, 2010

I want, you want, we all want Swedish Beers… again!

Yes, it’s that time of year. It’s all about Barcelona and it’s as hectic as ever. But hey, I wouldn’t like it if it was any different.

Jenny Hiley has been keeping the Swedish Beers love going Down Under in Sydney for the last year (thank you Jenny!) and I’m pleased to announce that I will be spreading some more Swedish Beers love by running Swedish Beers in Barcelona again this year with a little help from my friends.

We had such a great time last year – about 800 of you turned up throughout the night and you didn’t want to leave when it was closing time. We had folks there from as far afield as New Zealand and Brazil. We have global reach people! We also had people there from network operators, mobile marketing agencies, brands, analysts, journalists, entrepreneurs, developers of all flavours of mobile, aggregators, content creators, messaging specialists, media owners and lots more besides. You want it, you got it at Swedish Beers.

And by all accounts it was an epic night for some last year. People are still telling their ‘Swedish Beers’ tales, and not just from last year, from previous years to that too! I guess we’re doing something right then…

Anyway, we have the lovely Admob confirmed as our lead sponsor – third year running in Barcelona and I think the 5th time they’ve sponsored Swedish Beers since we started back in October 2001 in London.

We are still on the lookout for more sponsors though to help the party really go with a swing. Like last year, we can provide the atmosphere, warm bodies, great banter, friendly welcome and a good time if you can contribute towards the beer fund. Another £4,000 and I’d be *really* happy and not only would I be happy, but a lot of other people would be very happy too! Do get in touch if you’d like to make that happen :)

Anyway, the important bit…

Our venue for the evening is Dostrece which is a two floor bar and restaurant – a ground floor and a chillout basement. Yes, that's right, a restaurant too! This means that they will be serving food from their normal menu until about 9pm so you'll get a chance to eat too if you want to. Prices are reasonable and it's a mix of Mexican, Spanish and Turkish flavours. @BCN_unlike reviews it here. We ate there last year and it was very tasty.

The venue holds about 300 or so folks at any one time so there’s plenty space for everyone. Dostrece is behind La Boqueria market and the nearest metro station is Liceu. Just walk up La Rambla, walk past La Boqueria and Teatro Grec, then take a left at Calle Carme (or Carrer del Carme) and Dostrece is at number 40 (Google map here). (They also have free wifi if you want to demo your latest iphone app.)

Doors will be opening at 6.30pm on Wednesday 17th February and we'll be open until late so there's plenty of time to drop by and enjoy the fun, meet interesting people and soak up the Swedish Beers vibe. There is no need to RSVP, but since there's a bar courtesy of our lovely sponsors, we will be distributing beer tokens on the night so you’ll have to look for the Swedish Beers crew and the lovely folks from Admob.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to talk nonsense to strangers, enjoy a drink or five and have yourself a good time. Oh, and leave the ties at the door please.

It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic.

We don't have a cloakroom so I don't recommend you bring your laptops with you - it's a liability in Barcelona I'm afraid. You won't need them anyway what with this new fangled thing called the mobile phone ;)

So just to recap:

What: Swedish Beers Mobile Networking
When: Wednesday 17th February 2010, 6.30pm until we run out of steam
Where: Dostrece, Calle Carme 40, 08001 Barcelona

And of course, it couldn't happen at all without the generous support of our lovely sponsors, the first of which is Admob.

*Admob* Founded in 2006 (on my birthday as it happens!), AdMob is AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery, branding and monetization on the mobile web, serving more than a gazillion mobile banner and text ads per month.

Their growing client list includes a diverse range of Fortune 500 brands like Ford, Coca-Cola, EA, P&G, Land Rover, MTV Europe, Adidas, and Paramount Pictures, as well as publishers that are pushing the boundaries of the mobile web like AccuWeather, BluePulse, CBS Mobile, EA, Flirtomatic, Hollywood.com, Peperonity, and TinyTube. Admob are the primary monetization and acquisition partner for thousands of companies.

Widely recognized as the world’s leading mobile advertising networks, Admob has won accolades from the Mobile Marketing Association, Ad Age, Business Week, Wired Magazine, and the World Economic Forum. Not bad eh!

Russell (genuine old skool mobilist and blogger), Andy, Jonathan and I suspect a few more from their crew will be around to hand out beer tokens and generally chew the mobile fat.

Hope to have more sponsors to announce soon as well! Get in touch if you’re interested

Skål

++++++++++++++++++++++++++++
CHECK US OUT ON FACEBOOK  & TWITTER TOO
Join the group or follow us on twitter - you'll be in good company and can keep up to date with Swedish Beers events in London, Sydney and Barcelona.
++++++++++++++++++++++++++++

Sunday, January 31, 2010

January linkage

I know I haven’t been blogging as much of late. It’s just so much easier to play on twitter. But I’ve made a sort of pact with myself to do more blogging this year and better capture some of my thoughts, projects and reading. I can’t promise I’ll keep it up mind, but let’s see how we go…

There’s a new UK Strategy Group which is looking at the Future of the Internet. Details about this Technology Strategy Board initiative is here. This is as much as I know about at the moment, but it’s something I’ll be keeping an eye on.

Victor Keegan’s (no relation!) view of the upcoming challenges for the mobile phone including LBS (location based services) and metadata so that we know more about where we are and who we are to give more relevance for mobile services.

Nice use of SMS for customer service by La Trouvaille restaurant in London’s Soho is noted here.

I’m pleased to be the first Female Friday interviewee for GomoNews. The fairly in-depth interview is here outlining my journey into the mobile world, what I think of mobile marketing and, in particular, the role of SMS and mobile internet.

I’ve been travelling a fair bit too. I had the pleasure of speaking at Hostelworld’s annual international conference for hostel owners in Dublin last week. Cian from GomoNews was in attendance so he captured my keynote speech including tips and hints on how to do mobile marketing on a tight budget. As an aside, Hostelworld has launched its iPhone app which has done amazingly well since its recent launch.

A comprehensive article on the smartphone market by Guy Agin. Well worth a read to put the different smartphone vendors and platforms into some kind of perspective and redraws the mobile platform map and explains the graph below in more detail.

Conceptual design and thinking behind a ‘five year phone’. Food for thought, especially after our Mobile Monday London goes to Brighton event on sustainability in mobile back on 18th January.

Preparing for Mobile World Congress

Yes, it's that time of year for folks working in mobile when it's all about Mobile World Congress in Barcelona. I've had a bunch of expo passes to give away, courtesy of the lovely folks at BlackBerry who were our lead sponsor for Heroes of the Mobile Screen conference http://mobileheroes.net. I've now allocated all the passes via the Mobile Monday London Yahoo! group, but I'm very aware that not everyone managed to get one so these places will be worth a try to get one:

Android: http://sites.google.com/site/androidmwc/home
BlackBerry: http://uk.blackberry.com/campaign/appplanet/#tab_tab_developerday - click on the tab that says 'no code'
Vodafone JIL: http://jil.vodafone.com/app_planet/

I'll be running Swedish Beers - http://swedishbeers.org - on Wednesday evening 6.30pm until late at Dostrece. Admob - http://admob.com - is our lead sponsor and I'll have more sponsors to announce in the coming days.

More news and info as it comes...

SMS continues to grow in the UK

The Mobile Data Association has released it’s latest SMS and MMS usage figures for the UK. And interesting reading they are too. MMS or picture messaging is still a tiny proportion of overall messaging, but it is there and it is increasing.

According to the MDA, the continued growth of messaging is highlighted by a 2009 daily average of 265 million text messages and 1.6 million picture messages. 2009’s text message total was 96.8 billion (a 23% increase on 2008), while over 600 million picture messages were sent across the whole year.

Seasonal drivers still appear to propel the use of Picture Messaging, with 4.5 million picture messages being sent on Christmas Day itself – hence the spike in traffic in December -  while Network Operators’ figures also indicated an upturn in picture messaging during the recent cold snap. I’m guessing lots of people were comparing the snow in their area with friends and family.

Text messaging traffic over the recent festive period continued to rise proportionately.

Christmas Day    Increase on      NYE/ Day      Increase on 
2009                       2008                       2009/10                  2008
441,805,870          31%                   874,033,799               21% 

Assessing the findings of the MDA’s report, Rob Bamforth, Principal Analyst at Quocirca, said: "New generation touchscreen handsets and the bundling of SMS messages into many tariffs has made texting easier, and seen its role develop. Now it is not only a convenient medium for a quick chat with friends, but also a way of participating in television voting and raising funds for needy charities. When a powerful call to action is given, the population of the UK often turn first towards their mobile phones." This is borne out with the recent campaigns to raise funds for BBC Children in Need and the DEC appeal for Haiti.

Q4 2009 Statistical findings

Text Messaging (SMS)

Total number of text messages (SMS) sent in:
2009 total 96.8 billion
2008 total 78.9 billion
2007 total 56.9 billion

sms figs 2009 graph

Video and Picture messages (MMS)

radio 1 mosaic mms dayCampaigns like the Radio 1 Free MMS Day appear to have had an effect on the figures by attracting 42,000 messages to the BBC radio station in just 24 hours with viewers contributing to an online mosaic of all their images (moderated of course). Let’s see if MMS continues to grow in 2010. The growth rate between 2008 and 2009 was just 9%, averaging 1.6m MMS per day. However, I’m in no doubt that SMS will continue to grow in 2010 and beyond.

Total number of picture messages (MMS) sent in:
2009 total 601 million
2008 total 553 million
2007 total 449 million

mms 2009 GraphData

 

mms yoy 0809 comparison GraphData 

Source: Mobile Data Association / Text.It

Wednesday, December 23, 2009

Mobile Marketing not living up to its promises?

A lot of good stuff came out of the recent Battle of Big Thinking competition it seems and I’ve been taking a peek at the video of the event. Organised by APG (Account Planning Group) in association with Campaign magazine, the idea behind the event is to celebrate big thinking that leads to big ideas. Attendees heard more than 20 of the biggest thinkers in seven specialist areas – marketing, planning, innovation, the free space, global thinking, social media and mobile - talk about the most interesting things going on in their worlds.

peter sells bobtThe format is simple: three speakers per round, each given 15 minutes, with the audience voting at the end of each round. The winner of each round goes into an eliminator to find the supreme champion at the end of the day.

I didn’t attend, but Peter Sells, who heads up mobile for BBH, and who I met at Mobile World Congress this year in Barcelona, was the overall winner. And deservedly so. You can see a video of his speech and slides here and it’s well worth 20 minutes of your time if you have even a passing interest in mobile marketing. Enjoy!

Thursday, December 10, 2009

Futureproof 3 – The Business of Mobile

futureconf_logo Just as I thought all my travelling for the year was done, I find myself on a short jaunt to Dublin to speak at the Futureproof conference on The Business of Mobile. It was a whole day devoted to various aspects of mobile from mobile applications and entertainment to mobile marketing and a look at the future of mobile. I was asked to do a keynote on mobile marketing and advertising which, I’m pleased to say, seemed to resonate with the 100-strong audience. It was also great to catch up with friends old and new in Dublin. I do feel very much at home in Dublin’s fair city since I do have strong Irish roots. Next time, I’ll plan to stay longer so I get to see more of the city.

Anyway, I was asked if people could have a copy of my slides and rather than send out a chunky file to everyone, I thought it would make more sense to put it up on slideshare. So here it is.

And a big thank you to Jimmy, Steve and Valerie who invited me over to speak and who looked after me so well.

Tuesday, November 24, 2009

You can still get involved…and be a mobile hero too

In case you hadn’t noticed, it's less than two weeks to go until Heroes of the Mobile Screen http://mobileheroes.net ... and there's still new stuff to announce... I haven’t been this busy with a project since launching ZagMe with Russell Buckley back in 2000. Anyway, I digress… back to Heroes.

So, first up - lovely sponsors who are helping to make all this happen for us. We can now confirm that Blackberry is a gold sponsor and Windows Live and Windows Phone are silver sponsors. WINplc is event sponsor. Smaato is sponsoring the lanyards, Kemp Little LLP is supporting the event and we'll have a few more to announce this week. And not only that, Blackberry has given us a bunch of Mobile World Congress passes to give away to delegates coming to the conference. Keep an eye on the Heroes twitter feed http://twitter.com/hotms and blog http://mobileheroes.net/blog to find out how to get your mitts on those lovely free passes.

Secondly, we have lots of lovely new speakers announced including Hugo Barra from Google, Oded Ran from Microsoft, George Nimeh from Iris, Phil Cox from Silicon Valley Bank, Giles Rhys Jones from Ogilvy, Mark Watts Jones from Orange and still more to be confirmed. Read all about them over at http://mobileheroes.net/speakers

Thirdly. You can still get involved. Well, of course you can buy a ticket (everyone who buys a ticket really makes our day and lots of lovely people have already bought tickets!). But there's also a way you can score a free one... We're still looking for companies who are targeting teens (age 17/18) with their mobile product, service, game, application or device and who want to get some constructive feedback from their teenage audience. Don't worry, it's not scary. julia shalet bw lgeJulia Shalet (pictured) is running this session and she knows what she's doing and has briefed the teenagers thoroughly. And she'll also brief the companies we choose thoroughly too so it becomes a useful experience for everyone involved. Anyway, we've had some people apply already, but we want to remind you that there's still time to apply and we really do want to see what you're made of. If you're interested, please email me ( helen [at] mobileheroes [dot] net ) or Dominic ( dominic [at] mobileheroes [dot] net ) to express your interest or to find out more about what's involved.

And finally, there are still some sponsorship opportunities to support the networking party afterwards. If you want to get involved in that, then please talk to me - ( helen [at] mobileheroes [dot] net ).

*Also a big thanks to our media and association partners for their support. Mobile Marketing Association, AIME, Mobile Data Association, IPC Media, Mobile Entertainment Magazine, Mobile Europe, Mobhappy, Mobile Zeitgeist, GoMoNews, Mobile Industry Review, The Really Mobile Project and many many more*

Don't forget to spread the word as well to your clients and colleagues. This isn't just for mobile industry insiders.

See you all on the 7th!

Sunday, November 08, 2009

Heroes of the Mobile Screen – 7 Dec 09 at the BFI Southbank, London

logo_building copy lge jpg Some of you may be wondering what I’ve been up to of late. Well, if you have, then I can reveal to you that I’ve been working on a new conference, Heroes of the Mobile Screen, which is on next month on 7 December at the rather wonderful BFI on London’s Southbank. And I’d love for you to spread the word (like our wonderful media partners), buy tickets and join the conversation.

The team behind the conference, Isabel Fox, Neil Robertson, Carlo Longino, Dominic Travers and yours truly are also involved in running Mobile Monday London, Swedish Beers Mobile Networking, Future of Mobile, Over The Air, Mobile 2.0 and Tech Media Invest events amongst other things.

The day-long event at BFI Southbank will differ from anything else around (at least that’s what we’re aiming for) and get the stakeholders of mobile involved in discussing the issues affecting them and their customers. Uniquely the event also has teenagers on stage to tell the industry what they want from their mobile, what they expect from their network operators and what’s most important to them in terms of their mobile life.

20051204                                  onEdition Copyright image 2005©

Doug Richard, David Whitewood of Hotxt.
For further info please contact:
Isabel Fox
020 7062 1192
isabel@ballard-associates.co.uk
This image is copyright the photographer 2005©.
This image has been supplied by onEdition and must be credited onEdition. The author is asserting his full Moral rights in relation to the publication of this image. All rights reserved. Rights for onward transmission of any image or file is not granted or implied. Changing or deleting Copyright information is illegal as specified in the Copyright, Design and Patents Act 1988. If you are in any way unsure of your right to publish this image please contact onEdition on +44(0)20 7978 1459 or email: <info@onEdition.com> InmaMartinezPic1 - Copy jp keishimada jpg belinda parmar Heroes of the Mobile Screen is already attracting a number of high calibre ‘heroes’ with speakers and panellists answering the call from around the world, including Kei Shimada, JP Rangaswami and Kevin Marks, Belinda Parmar, Julia Shalet, Doug Richard and Harald Neidhardt are all confirmed. The speakers are listed here and the agenda can be found here.

Heroes of the Mobile Screen opens with a keynote from Kei Shimada sharing his experience of what’s happening in Japan and what we can learn from that here in the West. And continues with four core pillars supporting discussion throughout the day.

The money
What's making money, who's making money and what's being invested in and where the money's going to be in the future? The answers to all the questions we want to ask of successful mobile service providers and VCs.

The impact of social/location
What is the impact of social media and location technology? What do customers want, what are the business models, what are the solutions to privacy issues. Carriers are placing their bets in this area, but will they pay off?

julia shalet bw lge Teenage heroes
Led by digital youth marketing expert Julia Shalet, this is a new format where we invite four companies to pitch their product, service or device live on stage to six teenagers and they tell us what they really think.

Real customers, real applications, real marketing
A double session with the first half covering customers and what they really want on mobile with a focus on women in particular with some new research and insight into what women want from Belinda Parmar of Lady Geek. The second half will cover mobile marketing and advertising, what's working, what's not and what's coming next.

I came up with idea around the event because we realised that most of the events I attend throughout the year all talk around the same subjects, with the same people and bring up the same issues, without resolution. It’s time for us to stop talking to ourselves, look out beyond our industry and make some changes for the better. I believe it’s important to engage our colleagues in marketing, web 2.0 and media as well as more of our mobile colleagues from throughout the value chain. The exciting stuff is going to happen when industries cross over – that’s where the innovation is. In putting the agenda together, we believe we have something that will appeal to a wide audience – whether you’re a director of marketing for an FMCG brand or a web developer toying with the idea of developing apps for android or iphone.  And to do that, we need to share real customer insight that we can use to make ours and others mobile lives better.

Tickets are now available online now for £99 (ex VAT and booking fee) at http://mobileheroes.net . We’ve kept the price deliberately low and it’s subsidised by sponsors who we’ll be able to announce shortly.

If you’re interested in sponsoring the event in some way, please get in touch with me via email.

If you’re interested in pitching your gadget, application or service to our teenagers, please email Dominic Travers to put your name forward.

We are keeping a waiting list for potential speakers and panellists. If you’d like to be considered, please contact me.

So get your tickets now and become a fan on Facebook or follow us on twitter http://twitter.com/hotms too.

The Mobile Premier Awards opens – and there’s an award for female entrepreneurs

MPA_Logo You might be familiar with the Global Peer Awards that Rudy de Waele has been running in partnership with Mobile Monday for the last few years in Barcelona. Well, he’s now extended the concept to include more networks, including the Women in Mobile Data Association (see us on Facebook and LinkedIn) and has launched The Mobile Premier Awards 2010 and it is now open for entries.

The Mobile Premier Awards recognize the year’s best in Mobile Start-up Innovation and are the largest open, global start-up competition in the mobile industry. The awards are the point of reference in start-up premiers during the Mobile World Congress on February 15, 2010 in Barcelona (yes, it’s nearly that time of year again) and are organized in collaboration with some of the main networks in the mobile industry.

We’re particularly excited about the award for female entrepreneurship… Anyway, more details about the whole shebang here. It’s free to enter and it seems to me to be exciting to be involved in it with both my Mobile Monday London hat and my Women in Mobile Data Association hat on. (Good job I like wearing hats eh).

The Mobile Premier Awards 2010 will include the following awards:

* MPA in Innovation - The best grassroots start-up innovation chosen by their peers in partnership with Mobile Monday. The Mobile Monday chapters will vote for their local most innovative start-up. An international jury of the most recognized mobile industry experts will select the 20 finalists from all the local chapter nominees to pitch at the event in Barcelona in front of investors, operators, media companies, peer entrepreneurs, and press and influential bloggers.

* MPA in Marketing - The best start-up in Mobile Marketing

* MPA in Entertainment - The best start-up in Mobile Entertainment in partnership with the Mobile Entertainment Forum

* MPA in User Experience - The best start-up in Mobile User Experience in partnership with MEX.

* MPA in Social Change - The best start-up using mobile for social change in partnership with Mobile Active.org

* MPA in Female Entrepreneurship - The best woman-led mobile start-up in partnership with Women2.0 and the Women in Mobile Data Association

Participation to these awards is free and open to any start-up with a mobile angle. Go to www.mobilepremierawards.com and take your chance to walk the red carpet in Barcelona!

Monday, October 26, 2009

The postal strike isn’t bad for everyone

Bear In case you’re not from around these parts, the UK postal service is currently taking strike action across the UK in various degrees of seriousness. Of course there are two sides to every story and it’s not fair to blame the humble postie for what’s going on there. As I understand it, the postal service isn’t actually in decline but it’s busier than ever due to e-commerce and that’s why the postal workers don’t understand the cuts that are being made to the business and the subsequent changes to their working terms and conditions.

Anyway, the strike isn’t bad for everyone. Yes, it’s annoying not to get your birthday cards or letters from your loved ones but I can’t say I’m missing the bills and statements much. And it seems it’s not been a bad thing for Sharpcards either.

Sharpcards, the world’s largest provider of mobile ecards, reveal how during the recent postal crisis people have turned to its mobile ecards service as a way of getting in touch with loved ones.
Interestingly, since the postal strikes began they’ve seen:

•    A 103% increase in visitors using Sharpcards ecard mobile application
•    A 63% increase in unique buyers compared to the monthly average
•    The highest amount of traffic on the ecards service on 22nd October – the first day of the national postal strike.

And it’s not the first time the company has witnessed such an increase because of a disruption to the postal service. During the three-day London postal strike in July (8th, 9th and 10th), earlier this year, this is what they discovered:

•    An 82% growth in visitors using the mobile Sharpcards application
•    A 64% increase in unique buyers over that period compared to the monthly average.

Will Walsh, CEO of Sharpcards said: “Greeting cards help people to express themselves, show their love for someone and say something truly personal. In times like this when the ability to get that message across is restricted, people are recognising that they can do all this on their phones too.”

little world gifts xmas_lwg I think this shows that there is a move, in some circles, towards virtual greetings and virtual gifts in general which is going to be a good thing for companies like Little World Gifts too. It’s not going to be everyone’s thing for sure, but in an age when we’re conscious of climate change and being green coupled with the economic crisis, buying lots of ‘stuff’ to show your appreciation of a friend or loved one may be becoming passé and perhaps the virtual gift is the way forward? That said, I still like giving and receiving real presents too, although I do less of that now than I did when I was younger due to being strapped for time as much as anything. And I’m not sure a small child will appreciate a virtual card in the same way that they’d appreciate a cuddly toy. I suspect there’s room for both for some time to come yet.

Wednesday, September 16, 2009

It’s Wednesday, there must be mobile stuff to write about…

Whilst I have a bit of blogging mojo going on, best share a few links with you and why I think they’re worth a look.

There’s an app for that. Or so the saying now goes.

The English National Opera joins the iPhone bandwagon and have put together a rather nice mobile application for opera buffs. I would test it, but I don’t have an iPhone. But since iPhone apps are essentially skins to a browser it shouldn’t be *that* hard to make a mobile web friendly version. I await with anticipation. And if the ENO can do this, surely it can’t be long before the rest of the West End realise that mobile is core to their digital strategy. I live in hope being partial to live theatre ‘n all.

And for the tiny tots in your life, there’s an app for potty training too. Read all about it here.

And with 65k other applications in the iPhone app store, marketing is even more critical to get your app noticed and sold. So there are some tips in this article ‘How to get to number one in the App store’. My caveat being that there is more than one App store out there and there’s more than one device where you can use and download apps. Also, the article isn’t as in-depth as one might like, but it’s a start.

There’s another ‘top tips for the iPhone app store’ type article over at AdAge as well which is also worth a look. It includes a handy checklist which they expand on in the article:

  1. Make it useful or entertaining.
  2. Use an analytics tool.
  3. Make your app free, at least initially.
  4. Release your app midweek.
  5. Promote it.
  6. Make it social.
  7. Collect feedback.
  8. Refresh continuously

wimd xmas07 Where are the women in mobile? Well Mobile Marketer wants to know and are asking the mobile community to nominate some lady experts in mobile marketing in particular. Of course, they’re hot on the heels of Mobile Entertainment Magazine’s Top 50 Women in Mobile Content 2009 list (I’m thrilled to be in the ME list, 2nd year in a row no less, alongside some eminent colleagues and friends). My take on this is simple.

And last, but by no means least, I’ve uploaded The Tanla Guide to Mobile Marketing and Advertising 2008 I wrote up to Slideshare. I wrote and compiled it at the end of 2007 so it’s a little out of date, but there are enough case studies and examples to keep you going that are still more than relevant today. The guide also includes essays and articles from fellow mobilists including Tomi Ahonen, Russell Buckley, Jessica Sandin, Daniel Appelquist and Mike Short. The font size is miniscule so make sure you increase that before you print off or read off your screen. Go download it, it’s free!

Tuesday, September 15, 2009

Vote for your favourite start-up and help them win Vodafone Mobile Clicks

Some of you may know that I’ve been working with Vodafone UK & NL on the Vodafone Mobile Clicks competition. I helped to organise it and was also one of the judges for the first heats.

We're now coming to  the end of the Vodafone Mobile Clicks competition now and we have our 6 finalists. They'll be off to PICNIC next week in Amsterdam to fight it out to win hard cash for their start-up. There's 150k Euros up for grabs so it's a tough one. And there are six excellent finalists to choose from too. It wasn’t easy to get to the final six, but we did. There are three finalists from the UK and three from the Netherlands and there are 3 cash prizes up for grabs out of a total prize fund of 150k Euros.

The jury for the final is Richard Titus, Lee Epting, Rudy de Waele, Vincent Everts & Heike Scholz.

But it's not just down to the jury. Mobile Monday London members have a part to play in the process too. There has already been public voting which closes this Friday which is open to anyone http://www.vodafonemobileclicks.com/vote/ but in addition, we have been asked to create a poll so you can choose your favourite start-up and who you would give a prize too. The votes from Mobile Monday London members will be weighted more heavily than the public vote, so your vote really does count.

I've opened up the poll over at Yahoo Groups (I couldn't find a better way to run it so that it was one vote per person). If you're not already signed up to our Mobile Monday London Yahoo Group, then please sign up and make sure you fill in the bit that says why you want to join the group so we know you're genuine.
Our friends at Mobile Monday Amsterdam are going through a similar process and have already been busy voting.

http://tech.groups.yahoo.com/group/momolondon/polls

There is just one vote so use it wisely, but please DO vote! The poll will be open for a week only and will close on 22nd September in advance of the finalists heading off to Amsterdam.

And in case you're wondering who the companies are and would like a bit more info, then here you go...

Woobius http://www.woobius.com/ (UK)
A service for the construction industry allowing them to collaborate by gathering all info & data in one place with access for the team. With the help of Woobius Eye for mobile, it is possible to solve problems & reduce build costs & the number of mistakes made.

Rummble http://www.rummble.com/ (UK)
A service that recommends content to the user, based on people with the same interests and hobbies. By sharing information and creating a trust network, the customer will get more interesting & relevant content.

Mobypicture http://www.mobypicture.com/ (NL)
Share photos, videos & audio with friends at social network sites like hyves, facebook and twitter with one press of a button.

Audioboo http://audioboo.fm/ (UK)
Directly record audio (eg interviews or quotes) & share it with social network sites like twitter and facebook. The last recorded, most popular and featured "boos" from the community can be played as well.

Layar http://layar.com/ (NL)
A browser that uses 'augmented reality' so a user can see what is in their surroundings by looking through the camera of their handset.

MyNameIsE http://www.mynameise.com/ (NL)
Connecting people on & offline by gathering their profiles on various social networks in one place. These can be shared in real life via mobile or bespoke device, The Connector.

Thanks everyone and please get voting!

Monday, September 14, 2009

Over The Air – two days of mobile goodness

After a short hiatus, Over The Air is on again this year. It’s a veritable 34-hour mobile fest starting on Friday 25th September at 9am at Imperial College, London. Proceedings close at 7pm on Saturday 26th September.

“Over the Air is a grass-roots mobile developer event that is completely unique in the mobile industry events calendar – it is free to attend, is hands-on in the style of hackdays and barcamps, covers the cutting edge of current mobile development (as opposed to glossy future-speak or sales-pitches), and features bean bags, a big party and an overnight sleep-over. There will also be a competition at the end of the event for the best categories of applications created during the event, with many great prizes.

This year’s programme is currently being put together, but will once again feature technical presentations, tutorials, workshops, and break-out rooms. Expect topics such as Open Source, Java, Symbian (Series-60), Mobile Web, Mobile Ajax, Android, Mobile Linux, iPhone, Windows Mobile, Blackberry, etc. If you would like to run a session at Over the Air, please take moment to fill in our session suggestion form ( http://bit.ly/ota2009session ). (I believe there may be a couple of slots left if you’re quick - ed.) The sessions will be 55 minutes in length and while the focus of the event is on mobile development, we are also accepting sessions on user experience and design and we are putting together some sessions on mobile art including (hopefully) a mobile film festival.”

This year’s sponsors are Betavine, Lonely Planet, OMTP, Forum Nokia, Yahoo! Developer Network.

There are still places left so do sign up and join the fun with fellow mobilists from the UK, Spain and beyond.

Thursday, September 10, 2009

Everything you need to know about being a presenter or panellist

Well, almost everything you need to know at least. Here are some links to interesting blog posts and articles about being a presenter or panellist which some of you folks out there might find useful, regardless of whether you work in tech or fashion – these tips are all relevant for you.

How to write a successful speaking proposal

http://blog.web2expo.com/2008/04/how-to-write-a-successful-speaking-proposal/

Jeremiah Oywang – how to moderate a panel – a comprehensive guide (this is a *must read*)

http://www.web-strategist.com/blog/2008/01/30/how-to-successfully-moderate-a-conference-panel-a-comprehensive-guide/

Benjamin Ellis gives us tips on working more quickly…

http://redcatco.com/blog/productivity/why-dont-you-see-what-you-can-do-in-an-hour/

and how to write a speech in 5 minutes…

http://redcatco.com/blog/communication/how-to-write-a-speech-in-5-minutes/

and finally, a presentation checklist

http://redcatco.com/blog/communication/preparing-to-present-a-check-list-for-presenting-at-a-conference-or-large-event/

Forum Oxford round-up

Apologies for not posting this up for absolutely ages. Even though it’s from back in April, I think it’s still worth a look.

I was invited to speak at the Forum Oxford annual event at the University of Oxford back in April and a very good day it was too. It’s always great to hang out with Tomi Ahonen anyway but on top of that, there were a great range of speakers and topics covered – probably ones that I wouldn’t normally be exposed to – and it was all the better for that.

Rather than rehashing the event here for you, I’ll share some links from other people who covered the event so you can experience a taste of it for yourself.

Martin Sauter from Wireless Moves gives a comprehensive round-up of the event here.

Jonathan Marks, the roving ForumOxford reporter compiled a series of videos about the event:

· Impressions from Forum Oxford 2009 (including a couple of soundbites from yours truly)

· Interview with Professor William Webb, Head of Research and Development at OFCOM

· Interview with Simon Cavill, Chief Technology Officer / Director of Strategy, Mi-Pay

· Interview with Graham Trickey, Senior Director, GSM Association

If you have still not joined ForumOxford, which is free by the way, click here for details (if prompted, use the enrolment key forumoxford)

Smaato Mobile Advertising Awards

Apologies for blog silence for the last few months. I’ve been busy twittering, but haven’t quite managed to write anything over 140 characters in length. Hopefully normal service will be resuming shortly.

Anyway, back to mobile business. My friends at Smaato have just announced their Mobile Advertising Awards and it looks pretty impressive to me. It’s the second year they’ve run it and entries are now open to find ‘the coolest ad-enabled mobile content on the planet.’

There are three categories – iPhone (inevitably), mobile website, and finally, mobile applications and games running on other platforms. It’s free to enter and there’s more info available on the Smaato website.

Smaato will invite the winners of each category to participate at next year’s Mobile World Congress, taking place in Barcelona, Spain in February 2010. In addition, they will also make a number of introductions for winners to VC's at partner level.
Additional prizes are: a booth at M-Days in Munich, Germany in January 2010, free tickets for Mobile World Congress, and many more.

The jury features a plethora of experienced mobilists and I’m quite sure they’ll have their work cut out for them with 100 or so entries for the first year’s awards. They’ll be looking at unique approach, traction in the marketplace, the idea itself, originality, company positioning and more.

The main prize of a presence at Mobile World Congress is not to be sniffed at so if you’re working in this area, I suggest you seriously think about entering. And if you do, good luck!

 
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