The diary and musings of a mobile marketer. I am Helen Keegan, a specialist in mobile marketing, advertising and media. I run the Swedish Beers parties in London and Barcelona. For the day job, I advise on mobile strategy for media owners and the odd brand and mobile start-up. I do a fair few speaking gigs, run events for clients and do developer outreach. I write here about mobile things that interest me. And some stuff that's just about my day to day life.
I'm doing a free seminar on Tuesday 14th June at Internet World, Earls Court, London, for the IDM Academy on mobile marketing entitled: Navigating the mobile media maze. Do you know your MMS from your GPRS? No? Then come along and find out what’s new and what’s now in mobile marketing.
Today’s mobile media landscape – what does it look like?
How to incorporate mobile media into the marketing mix?
Who’s using it and how?
It's only a short session so I won't be able to reveal everything there is to know about mobile marketing, but I'll do my best to give you a short insight into it and how to apply it to your business.
And if you're wondering what IDM stands for, it's short for The Institute of Direct Marketing